LOAF was sparked by a mum of three, inspired by her kids’ boundless imagination and their knack for creating gloriously messy art.

Designed in Australia and crafted with care and sustainability in mind, our collections capture the dreams, wonders, and creative spirit of childhood. Each piece is made to resonate with a kid’s sense of awe, celebrating the pure magic of their curious minds.

My vision? For LOAF to become a cherished keepsake, passed down as kids grow, and woven into those nostalgic flip through photo albums, being apart of someone’s childhood memories would be pretty damn cool.